LYNN GUERIN is CEO of The John R. Wooden Course and president and “Head Coach” of his family-owned coaching, training, and performance development firm, Guerin Marketing Services. For the past 20 years, he has had the unique privilege of partnering with legendary UCLA basketball coach John Wooden and the Wooden family. His new book is Coach 'Em Way Up: 5 Lessons for Leading the John Wooden Way (Entrepreneur Press; November 17, 2020). Learn more at CoachEmWayUp.com.
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